# How OutBrain Pixel Works?

Outbrain Pixel works behind the scenes like a tiny spy, gathering intel on your website visitors who clicked on Outbrain ads. Here’s the lowdown:

1\. Installation: You place a snippet of code (the pixel) on your website.

2\. Activation: When someone clicks your Outbrain ad and lands on your site, the pixel activates.

3\. Tracking: It tracks user activity like page visits, specific actions (purchases, signups), and even time spent.

4\. Matching: It tries to match these actions with the user who clicked the ad.

5\. Reporting: It sends this conversion data back to Outbrain, so you can see how your ads are performing.

Think of it as a secret agent giving you intel on your ad’s impact, helping you refine your strategy and win more customers.
